All About Packaging Supplies: Putting Effort Into Your Packaging

After spending so much time developing your product with blood, tears, toil, and sweat, you finally reach your goal, and you are done with it. Congratulations! By now, you probably put a decent chunk of effort in branding and marketing, so it is time to sell, right? Not so fast. How much effort have you placed in the packaging? Well, the packaging is the first contact between the consumer and the product. It has to portray your branding, sell your product, protect it, and keep costs down. You surely can find package supplies that fit all three aspects, and we will introduce you to five simple concepts in your packaging research:

1. What Is Your Sales Channel?

Choosing your sales channel is the first important decision for selecting the best package for your product. Packaging for different channels such as e-commerce shipping, retail shops, or club stores such as Sam’s Club and Costco is subject to different standards and regulations to take into consideration. Once you choose a sales channel, your packaging team will focus on something that is easy to ship, considers storage space, and also the safety and structural integrity of the package, while keeping an eye on costs too. By the way, thinking about the design needs before designing and prototyping will also lower your expenses and cut your development time.

2. What Material Should You Pick?

The packaging team will consider the best material by thinking about your audience, the product look, and structural integrity. The material choice should also consider the target price range, the sales channel, as mentioned above, product display, and safety requirements. Choosing among corrugated or chipboard packages, high-end, rigid boxes or even a stand-up pouch will certainly impact your product’s marketability.

3. What About Graphic Design?

Graphics. It is the easiest aspect to consider because the visual aspect usually comes before everything else in the product experience. Different graphic elements appeal to different market segments. You should consider that and how you use colors and the packaging finishing (soft touch, gloss, aqueous coating, and so on) based on your ideal customer, price range, sales channel, and the market.

4. Any Tips About Packaging Structural Design?

Yes, plenty of them. The basic considerations to keep in mind are safety, size, shelf space, durability, and storage space. While aesthetic design, material, and size all impact your success, your structural packaging design needs to protect and properly secure your product. That could be shock protection when falling off a shelf or during shipping from truck to truck. Your choices here also need to consider manufacturing ease, production time, and low production costs, according to John from RT Agencies Inc.

5. Any Ideas About Packaging Costs?

Well, as with everything else in your product development decisions, you need to consider your product price points, target audience, and market before making the final choices. This final price may vary according to industry standards and product price. A good rule of thumb is to set a certain percentage of the product price to cover your packaging costs – choose a number that makes sense for you, within your consumers and sales channel. For example, in industries such as cosmetics, aesthetic appearances, and brand names matter more, so it is wise to invest more money into the packaging. On the other hand, e-commerce items demand more attention to shipping simplicity and structural integrity, and these concerns can be achieved at a lower cost. Your packaging team will certainly find the balance for your needs.

All things considered, there are many factors to reflect prior to choosing the package that suits your product the best. Hopefully, these five items have pointed you and your team in the right direction. After all, once you have a clear idea of your goals, your preferences, and what you want to achieve, beginning the design and production of your chosen packaging with your package supplies company is a much smoother process. And remember: the final design should tick all your boxes.

Learning How To Package A Product

Several things fire up a consumer. One is the embodied quality of a well-established brand, and another is the appearance of a package for a product that is not well known or tried. The hottest electronic products, such as Apple, Nike, and Samsung, are so well known that they need little introduction and could be sold in less exciting packaging. People would still buy it because these names are associated with something highly desirable.

Consider following these ideas to help build your brand. Everything contributes to a product’s image, just as any public exposure will influence the image of a person. It takes a lot of quality to excite people about a new gadget long before its release. The bottom line is that packaging can interest the casual browser, but satisfied consumers build confidence.

The Connection Between Design and Brand

A significant number of startups do not seem to understand that there is a connection between how a product is shaped and packaged and its initial brand. The look of a product can be more important to consumers than its function since it affects the image and sensibilities of the consumer. Products are further branded by advertising and the first public showcase, which is called a launch.

The product and its desired brand must be matched perfectly. The product should be shaped according to the desires of its target market, although function and durability should also match expectation. A neutral product might be accepted if it works according to expectation, but all products will be rejected if they fail to work. Credibility is related to but different from personal fashion.

The behavior of the company and advertising should all match the desired brand. The business building the product should match the brand, and the behavior of its employees should match the brand. A woman spokesperson might be great at selling products to a man or women, but products that are used by men as tools might sell more persuasively if pitched by male spokespersons.

Figure Out The Narrative Early

The company should have a history and a name that fits the products it intends to sell. Products should be the result of research and trial and error — practical use and experience help to add credibility to a product. If a product was used by professionals, all the better.

The company itself should have a set of values and an expressed mission. IF there is a driving ambition or company vision, this can help create a sense of quality through character. A lot of businesses project a distinctive personality that matches the product. Some products depend more on public relations than others, but all products must have public exposure in order to arouse interest.

Consider answering these questions:

  • That is the stated beliefs of a company?
  • What makes a business unique?
  • What is the objective of a company at the end of five or ten years?
  • How can products alter the lives of consumers?

Help Build a Personality For a Product

Generic products sit on shelves and are only picked up by consumers looking for something in particular. An absolute need is one way to sell a product while presenting an image, and lifestyle is another way to sell a product. Imagine a line of products designed by one person or for one person. Products might match the attitude and dress of an athlete or expert.

Products have a personality just like a person. A spokesperson or mascot is invoked whenever people see a line of products. The brand of the mascot transfers to the product even if the name or picture is not featured on the product itself. Children need words and pictures, but adults are content with less obvious references.

Focusing on a personality trait gives all the products in a line a similarity that ought to be instantly identifiable. A distinguishing characteristic helps consumers to tell the difference between your and a competing product. Since consumers might want to participate in a particular mindset or lifestyle, they might pay a premium to own a brand.

Avoiding Excess Design and Branding

A product should be distinct, but excess can put off consumers. This is especially true for cultures that prefer modesty or minimal design. Flashy products are meant to be viewed and grab attention when used in public. This is acceptable for some products but not others. Another issue is that unnecessary features can get in the way of performance or else frustrate the user with too many options.